Atlas Hydrate Bottle Launch
Published on 12 March 2025
Atlas Hydrate unveils the new Atlas Phone Mount bottle, designed by Christine McGuinness and Tom Malone Jr in support of the National Autistic Society.
Atlas, the new innovative hydration brand, has announced the launch of a limited-edition water bottle, uniquely designed in collaboration with Christine McGuinness and Tom Malone Jr. Both Christine and Tom are autistic, and their involvement brings a deeply personal touch to the product. This initiative was conceived by Michael Corbin & Jamie Dobb, the founders of Atlas Hydrate, who have a strong passion for supporting the autistic community and believe in fostering meaningful partnerships.
The newly designed bottle is set to launch during World Autism Acceptance Month 2025, reflecting Atlas Hydrate’s commitment to raising awareness and supporting autistic individuals. In a move that underscores their dedication to making a tangible impact, 50% of the profits from the sales of this bottle will be donated to the National Autistic Society.
“Autism plays a direct role within our company, and it is incredibly important for us to use our platform to make a difference,” said Michael Corbin. “We are honored to collaborate with Christine and Tom, who bring invaluable insight and creativity to this project. The National Autistic Society holds a special place in our hearts, and we are committed to working alongside them to support autistic individuals and their families.”
"Choosing the National Autistic Society as the cause we support was not just a decision; it was personal." For Co-founder Jamie Dobb, autism is a part of his everyday life—his daughter, Laila, who is autistic.
"Her journey, her strength, and the experiences of families like his have shaped our understanding of what it truly means to support and uplift a community. That’s why this partnership with The National Autistic Society felt like the most natural and meaningful step forward for Atlas."
"But we wanted to do more than just donate. We wanted to create something powerful—something that sparks conversation, spreads awareness, and truly represents the autistic community and their families. So, we reached out to The National Autistic Society to share our story and collaborate on a message that resonates."
Christine McGuinness, a well-known advocate for autism awareness, expressed her enthusiasm for the collaboration. Tom Malone Jr, known for his work in the entertainment industry, shared his excitement about the design process.
As part of the launch, Atlas Hydrate and the National Autistic Society will collaborate on a campaign to highlight the importance of autism acceptance, share personal stories, and encourage the public to support the initiative.
With this launch, Atlas Hydrate is setting an inspiring example of corporate social responsibility, using business as a force for good. The partnership with the National Autistic Society ensures that funds raised will directly contribute to services, support, and advocacy for autistic individuals across the UK.
The limited-edition bottle will be available for purchase from April 2025 (https://atlashydrate.com/collections/bottles), aligning with World Autism Acceptance Month. Stay tuned for further announcements and details on how to get involved with this meaningful initiative.
For more information, visit Atlas Hydrate’s official website or follow them on social media.
Visit www.atlashydrate.com or follow Atlas on Instagram and TikTok @Atlas.hydrate to discover their story and stay updated on this exciting collaboration.
#AtlasHydrate | #WorldAutismAcceptanceMonth | #KeepingCreativeMindsHydrated
The Atlas Phone Mount Flask is a unique reusable water bottle with a built-in magnetic phone holder that works with all smartphones & tablets - available in two designs. The promotion will relate to 650 limited edition bottles in total. The selling price of both designs is £38.00, of which 50% of the profit will be given to the Trading Company for the general purposes of the Charity.